Digital Marketing Training Course Details
Master the Art of Digital Marketing & Grow Your Career!
Digital Marketing Course
Welcome to Engineering & IT Institute your gateway to mastering the dynamic world of digital marketing. Step into the future of business and communication with our all-in-one Digital Marketing Course, designed to equip you with the essential tools, techniques, and insights needed to thrive in today’s competitive digital landscape.
Master the Fundamentals of Digital Marketing
Our course goes beyond surface-level concepts to provide a solid foundation in the core areas of digital marketing. From SEO and social media strategies to content creation and analytics, you’ll gain practical, real-world knowledge that prepares you for career success — whether you’re just starting out or looking to upskill.
Why Choose This Course?
In-Demand Skills
Digital marketing is an essential part of every modern business strategy. By learning these skills, you’ll increase your value as a professional and unlock a wide range of job opportunities.
Stay Ahead of the Curve
Our curriculum is constantly updated to reflect current trends and tools in the digital world. Stay sharp and competitive in a fast-evolving industry.
Flexible Learning
Access the course content anytime, anywhere. Whether you’re balancing work or studies, our self-paced modules allow you to learn on your schedule.
Hands-on Digital Marketing Training
We emphasize real-world application. Work on live projects and case studies to apply what you’ve learned in real business scenarios.
Industry-Recognized Certification
Earn a certificate from Burraq Engineering Solutions upon course completion. Add it to your portfolio or resume to validate your expertise and boost career credibility.
What You’ll Learn
Analytics & Insights: Use tools like Google Analytics to track campaign performance and optimize strategies with real data.
Search Engine Optimization (SEO): Learn how to increase website visibility and generate organic traffic through effective SEO techniques.
Social Media Marketing (SMM): Plan, execute, and analyze campaigns across Facebook, Instagram, LinkedIn, and more.
Email Marketing: Craft compelling campaigns and use data-driven insights to engage your audience effectively.
Content Marketing: Create high-impact content that informs, entertains, and converts your target audience.
Course Outline:
Course Curriculum:
- Digital Marketing Training best practice
- What is on-page optimization
- Elements of on-page optimization
- How to optimize Meta data?
- The importance of site maps
- Examining the perfectly optimized web page
Search Engine Optimization:
- What is a keyword
- The different types of keywords
- Examining the intent behind a keyword
- Understanding the progression of a search query
- Steps to keyword research
- How to find the best keywords to target
- How to discover your competitors keywords
- Competitive keyword analysis
- Keyword research tools Keyword research
- lab Competitive Analysis
- How to identify your competitors?
- How to use your competitive analysis for keyword targeting?
- SEO Content What is SEO content
- Different types of SEO content
OnPage SEO:
- What is on-page optimization
- Elements of on-page optimization
- How to optimize Meta data?
- The importance of site maps
- Examining the perfectly optimized web page
OFF Page SEO
- What is on-page optimization
- Elements of on-page optimization
- How to optimize Meta data?
- The importance of site maps
- Examining the perfectly optimized web page
Social MEdia Marketing:
- Face book Basics
- How to set up your Profile.
- How to Start and Create a Page.
- Introduction to the 4-Phase Profit System.
- Understanding page setting.
- How to Increase your Face book Page Reach.
- How to Create an Active & Engaged Facebook Community & Content that drive sales to your Business.
- Best Way to increase your Facebook Traffic and Generate Sales.
- How to Create Winning Ads & Get Great Results from Facebook Advertisement.
- Twitter Basics
- Introduction to Twitter.
- Establish your Twitter Presence.
- How to use Twitter for Business & Marketing ?
- How to get more retweets on Twitter ?
- Twitter Analytics & Advertising.
- Discover how measure your Twitter Strategy using monitoring Tools.
- Linkedln Basics
- Introduction to Linked.
- How to Find & Add connection
- Linkedln for Business.
- Linkedln Marketing Tips.
- Transform your Linkedln profile into a Marketing Tool.
- Instagram Basics
- Introduction to Instagram.
- What is Instagram & why you should use it.
- How to improve your Instagram Marketing.
- Best Instagram Hashtags for Business.
- Super & Simple ideas for What to post on Instagram.
- Discover how measure your Instagram strategy using monitoring tools.
- Pinterest Basics
- Introduction to Pinterest.
- What is Pinterest & Why you should use it.
- How other businesses are using pinterest.
- Pinterest Marketing.
- How to use Pinterest to create loyalty and trust clients.
- Pinterest Contest.
- Insights Pinterest Statistics.
Search Engine Marketing:
- Types of Ads
- Ads making Fundamentals
- Rank & Ad Formats, bidding
- Understanding of Account
- Cost-Per-Click (CPC)
- Cost-Per-Impression (CPM)
- Bid Strategies – Bidding
- Keyword Targeting & Strategy
- display advertising
- What is Display Ads (PPC, CPM)
- Marketing Objectives to Display Ads Marketing Objectives
- Targeting Methods of Ads
- video paid ads
- Video Paid Advertising
- The platform of Video Ads YouTube, In-stream,
- Video Discovery Ads, Bumper Ads
- Creation of Call-to-Actions
- shopping advertising (paid)
- Requirements of Advertising
- Create Shopping Campaign on Google AdWords