E-Commerce Mastery Training Course
Unlock the power of social media and elevate your brand today!
OVERVIEW & PURPOSE
To equip Pakistani students with the skills and knowledge to succeed in the fast-growing e-commerce industry, enabling them to start their own online business or build careers in digital commerce.
This course provides practical training in setting up online stores, digital marketing, payment systems, and selling on platforms like, Websites, Daraz, and Shopify. Students will gain hands-on experience to tap into local and global markets, meeting the demands of modern business and unlocking new career opportunities.
Module outlines:
Understanding E-commerce Business
- Traditional vs Online Business
- Understanding traditional Marketing vs Modern Marketing
- Business Models (B2B, B2C, D2C)
- Wholesale vs Retailing
- E-Commerce Business Models
- Basic Business Terminologies
- No go Area
- Market Research
Sales And Marketing Core principle
- Demand & Supply Principle
- Understanding Needs, Wants, Desire
- Basic Accounting
- Sale vs Marketing difference
- Understanding Business objectives and Goals
- Imports/Exports
- Marketing Techniques
- Sales Techniques
- Influencers Marketing
- Hooks
- AI Use
- Competitors Analysis
Local E-Commerce
- local vs international E-commerce
- Website basic understanding and Domain
- Facebook/Instagram Basic
- Google Basic
- LinkedIn/Tiktok Basic
- Niche Selection
- Product Research
- Competitors Analysis
- Finding Supplier
- Penetration Strategies
- Sales Funnel concept
Shopify
- Foundation
- Packages Details
- Settings
- Domain
- Theme
- Customization
- Custom liquids
- Important Apps
- Products and Orders
- Upsell & Cross sells
- Collection, Discounts, Gift Cards
- Pixel attachment and Google tracking
- Store Optimization
Meta Mastery
- Facebook Page
- Instagram Professional Profile
- Meta Business Portfolio
- Business registration and Identity Confirmation
- Basic structure and KPI
- Facebook Pixel
- Facebook Ads library
- Campaign Structure
- Objectives
- Auctions
- Budgeting
- Ads Creative
- Ad Copies
- Placements
- Tracking
- Launching Campaign
- Understanding AI incorporation in Meta Ads
- Advantage+
- Audience (Saved, Lookalike, Custom)
- Competitors Analysis on Meta Ads Library
- Whatsapp Marketing ( Upcoming Marketing)
- Trends/advancement
- Ads Scaling
- Overview
- Business Models
- Google Ads Class 1
- Google Ads Class 2
- Google Ads Class 3
- YouTube Ads
- Google My business
- Google Merchant Center
- Google Tag Manager
- Google Analytics
Search Engine Optimization (SEO)
ON-PAGE SEO
OFF-PAGE SEO
Sales Funnel and Client Hunting
- Overview
- Types of Sales Funnel
- Sales funnel Strategies
- Sales Funnel Automation
- Offers & Discounts
- Communications technique
Courier And Problems
- uirements Details and Documents
- NTN /STRN
- Taxes
- Bank Accounts for Ads Payment
- Order Confirmation
- Order Return
- Costing
How to start a business or hunt a client
- Niche Selection
- Product Research
- Supplier and Souring
- Branding
- Hook research
- Finding Gaps
- Problem solving/Emotion/ Curiosity/FOMO/Storytelling/Education
- Build new areas of targeting
- Ads Creative
- Influencers Marketing
- Website Creation
- Facebook page
- Instagram profile
- Google Tracking
- Budgeting/Costing y
- Courier Account
- Launching Ads
- Scaling
- Testing new creatives and products.